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New natureplus Commission for Marketing & Sustainability Communication

On 17.09.21, the newly convened commission met for the first time in a kick-off workshop to exchange ideas on communication strategies and the deep dive topic of climate protection.

September 22, 2021

In May this year, the natureplus Board convened a Commission for Marketing & Sustainability Communication. At the kick-off event on 17.09.21, natureplus and its members came together to exchange ideas in a digital workshop on the topic of sustainability communication. The natureplus office gave a short introduction and presented current communication projects, e.g. the "Baustoffwende" project funded by the Federal Environment Agency.  The participants then discussed in small groups the communication services offered by natureplus e.V. and the resulting suggestions for improvement, for example in order to use synergies. In particular, there was a desire for clearer, simplified communication of the criteria and statements of the comprehensive natureplus eco-label, which in turn can be used by members in their own communication. The second round of discussions focused on the main topic of this meeting: sustainability communication on climate protection and CO2 emissions. Thoughts were developed here on questions of target groups, messages and channels for disseminating sustainability communication. Especially the concepts of climate neutrality, climate friendliness and climate commitment as well as their differentiation from each other and the question of "when do we use what” was subject of discussion.

natureplus is now evaluating the results of this very productive first workshop with regard to its own communication activities and the current considerations of a stronger accentuation of the topics of climate protection and CO2 emissions. In addition, the workshop results will form the basis for the selection of the focal topics for the next commission meeting, which is expected to take place in December.

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